Overview
A fitness creator with 45K Instagram followers was making decent income from brand deals but wanted a sustainable revenue stream that didn't depend on constantly chasing sponsors. We built their first digital product—a $199 course on muscle building fundamentals—and handled the entire launch and delivery system.
What We Built
Course outline and pricing strategy ($199 offer)
Sales page with clear positioning and testimonials
Stripe checkout with one-click purchase
Automated lesson delivery via Kajabi
Onboarding email sequence
Support system for common questions and access issues
Timeline
14 days from kickoff to launch
Results
First 30 days revenue
$24.6K
Students enrolled
312
Checkout conversion rate
1.9%
Tools Used
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